MICE- Meeting, Incentive, Conventions and Exhibitions- is one of the many branches of the tourism industry and deal primarily with business travellers. These business travellers are the ones who travel within the country or outside the country for trade matters while also indulging in leisure activities after the meetings and conventions are over. The concept of MICE is pretty simple. But there is much more to it than a simple concept. MICE is extremely beneficial for a country’s government. Want to know why? Here is a list of three reasons proving the same.
MICE provides a positive image to the country
One of the most noteworthy aspects of MICE is that it brings out the best of a country. From the best accommodation facilities to mouthwatering delicacies, business to leisure, MICE includes everything under its plan and this requires everyone to work together, and if they work well and in full cooperation, the message it sends is one of unity and strength. In fact, the more ambitious you become the better chance of standing out in the global market. MICE tour India is considered to be one of the best in the world due to the cultural appeal and topnotch settings.
MICE affects the multiplier effect
MICE is expected to have a higher impact on the economy of a country as the tourists spend more. This has been a proven fact that A MICE tourist pays more than a regular tourist. So if the latter spends 100 bucks on something, the former will pay 500 bucks maybe for the same thing. This positively impacts the economy of the country as well as the tourism industry.
MICE brings together different industries under the same umbrella
Hotels, restaurants, transport system, shopkeepers, cleaners, tour guides and many other people have a significant role to play in the MICE tourism. Local shopkeepers especially get an opportunity to appeal to the business tourists as they decide to indulge in leisure. It is of importance to notice that MICE tourism brings different business and trade under the same umbrella, where everyone works in harmony to get a successful result. MICE travel package as offered by the best travel and tour agencies includes a balance of business and leisure activities.
Thus, the reasons stated above fairly prove the point that MICE tourism not only benefits the tourism sector but also sheds a positive light on the country’s economy. Hence, governments should promote the same and let their country grow. MICE tour operators have lucrative deals to offer to the business travellers. The deals are reasonable and do not burn a hole in the pocket.
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3 Reasons Why MICE Is required For the Boost of the Country’s Economy